Parish Profile
LONG ASHTON PARISH PROFILE
Long Ashton is a village on the outskirts of
The ACORN[1] profile of Long Ashton suggests that it is a mature, affluent area, with a lower than average proportion of recent home movers. The profile indicates that the neighbourhood has significantly higher than average levels of adults aged over 65 and, correspondingly, lower levels of children, particularly young children. To illustrate this point, 2001 Census data reveals that the percentage of the population for Wraxall and Long Ashton ward aged 60-74 and 75 plus is 17% and 9% respectively, whilst the national average for these categories are 13% and 8%; furthermore, only 18% of the population in Wraxall and Long Ashton ward is aged under 16 compared with a national average of 20%. (ONS, 2001). Unsurprisingly, therefore, there is a higher than average level of retired people, whilst the profile of those in employment is biased towards professional and managerial occupations. The ACORN profile indicates that the proportion of working women in areas such as Long Ashton is well below average, although people in the area are likely to be well-educated. Home ownership is common in these types of neighbourhood, with 83 per cent of households being owner-occupied (ONS 2001); the ACORN profile suggests that many of these houses are large, detached properties and that owners are likely to spend a considerable amount on their gardens and greenhouses. The level of car ownership is also likely to be very high, with the proportion of households with three or more cars being almost twice the national average. There are above average proportions of new, expensive cars and a bias towards cars with large engine sizes. Income levels are well above average, with almost three times as many people than the national average earning over £40,000 per annum. Ownership of financial products, such as stocks and shares, is also above average.
[1] A Classification Of Residential Neighbourhoods; CACI Ltd 2004.